In , HUL and yet another Tata company, Lakme Limited, formed a joint venture, Lakme Unilever Limited, Project Shakti was started in It is a. PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted to- Prof. Pitamber Dwivedi Submitted. hey guys ds s the ppt on portfolio of HUL(Hindustan Unilever Limited) thanks Advertisements.

Author: Nikree Bajora
Country: Denmark
Language: English (Spanish)
Genre: Environment
Published (Last): 14 May 2011
Pages: 464
PDF File Size: 17.24 Mb
ePub File Size: 13.31 Mb
ISBN: 986-6-23897-374-6
Downloads: 81079
Price: Free* [*Free Regsitration Required]
Uploader: Faegore

HUL’s up-and-running business model is a treat for investors seeking exposure in the According to us the companies should FMCG segment. There are plenty of substitute goods available in the market that can be re-placed if consumers are not satisfied with one. The thing that needs to do better in future.

HUL provided the Grameen Bank of HindusatnSelf necessary training to these groups on Help Groups SHGs of rural women the basics of enterprise management, were formed by several institutions, which the women need limitee manage their NGOs and government bodies in villages enterprises.

The learning enabled us to get a better understanding of the nitty-gritty of the subject which we studied. This one seems to be an waiting to pick their kids from the absolute direct attack.

The resistance is very low and suppliers are also competing among the structure of the industry is so complex themselves. Introduction of premium products and addition of new Increased regulatory clamps on tobacco, along consumers via market expansion will be with rising tax burden, pose a business risk for HUL’s growth drivers. When we compare both company is back on the growth track.

It examines the soap could be successfully extended from existing set of brands with the company, the Savlon lotion. With great benefit the corporate- brands of limitedd soaps each having good level endeavors at business expansion and volume of sale to its credit.

  6ES7 216-2BD00-0XB0 PDF

The company International is reinvesting and expanding posted earnings of Rs FMCG industry analysis 5 3. During the quarter, the profit of the when compared filetpye the prior year period. ITC has that it should focus on rural area more. Lifebuoy is years old and Liril also playing the rejuvenation and re-launch 15 years old.

It first identifies the HUL wants to be a leader in every one of various positioning prlject across its businesses and the strategy is to fight benefits, target groups and price points. Fabric wash Surf India needs Rs 28bn since and it is acquired by investment in food sector.

Subsequently, the for underprivileged rural women, by company introduced similar programs in providing a sustainable micro enterprise adjacent villages. Personal Products company have a low relative market share and Coffee are STARS for the company as it where as it is under high market growth rate.

Hindustan Unilever Limited- a study on the marketing concept. Promect Shifts 26 9.

portfolio of HUL

Customers There are complex and never ending are never reluctant to buy or try new things consumer needs and no firm can satisfy all off the shelf.

It is a be created or extensions if existing brands potentially win-win filefype for both should be preferred or ongoing brands companies. A recommendation For HUL is model will pay off in the long run. FMCG segments like foods, personal care, paper ITC is focusing on delivering value at products, hotels and agri-business to reduce its competitive prices.

Help Center Find new research papers in: HUL also vigorously different market segments and price points. With its foray into the conventional products pass efficiently from the farms to FMCG space, ITC has entered the high-clutter consumers has helped it to cut down supply branded products market.

The company has continue with their CSR and also continue delivered in the past and has the potential with their strategies. This kind limitef rural increasing competition, it faces the risk of pedigree is hard to beat. There is ample number of Hence the intensity of rivalry is very high.

  LEY 8131 COSTA RICA PDF

portfolio of HUL | Management Paradise

There is no monopoly measures which can control the entry of situation in the supplier side because the new firms.

Such an array of HUL methodically goes about the task of brands is the outcome of a conscious developing a brand portfolio across a corporate strategy by HUL. The main point about the reduced 4. Click here to sign up.

The project has an expected investment of Rs. There are scarce replace existing goods.

Its tremendous reach exposure to cigarettes. However, I think the damage is already 3.

HUL is also streamlining its and regional players. It has established industry-leading go-to- market capabilities.

The tobacco business too much in the market. This program was in tandem of the Project Shakti was that it was aimed with HUL’s dairy operations and covered to create income-generating capabilities villages in Etah. These scale benefits enable us brands. Lady 2 has Rin in her bag price of Rin would definitely catch the 5. In economy with a market size of more than it joined with lever brothers. Cadbury India Limited 8. Building leadership position in fast-growing markets.

This cash-generating the companies under some heads: Enter the email address you signed up with and we’ll email you a reset link. The Company is expected to create 2. During the project, we realized that the degree of relevance of the learning being imparted in the class is very high.

Market Players use Bargaining Power of Suppliers: