In just four years, the brand has expanded the reach to 30 countries across East, Central and southern Africa to a estimated potential half a billion viewers. In South Africa alone, the average weekly viewership has been , people. These artists, chosen by a team of 25 music specialists, are paired off in a studio and collaborate on an original song or cover, then perform on a large, Coca-Cola-branded stage. This year, Jason Derulo will make an appearance. What the Africa version achieves for Coca-Cola is the ability to reach one of the most diverse regions of the world. Africa has 3, distinct ethnic groups with 2, languages.
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The selected artists, most of whom hail from East African countries, have already started working together at the Coke Studio Africa headquarters in Nairobi, Kenya, before the forthcoming season begins airing in February. The show has always been at the forefront of producing quality music while at the same time granting various artists across the continent mega exposure and opportunities to collaborate among each other. They also get to work with some of the best local and international professionals in the music world. The show also features one international musician.
From Wikipedia, the free encyclopedia. Coke Studio may refer to: Coke Studio Pakistan , a Pakistani television series featuring live music performances Coke Studio India , an Indian television series featuring live music performances Coke Studio Africa , a music production TV series with live performances by African artists Coke Studio Middle East , a music television series in the Middle East and North Africa Coke Studio Philippines , a television series in the Philippines featuring live music performances Coke Studios or MyCoke , a Coca-Cola marketing strategy chat game Disambiguation page providing links to topics that could be referred to by the same search term. Categories : Disambiguation pages.
Music That Transcends Languages. Music on His Mind. Related Stories. Yaman, if you look at it from a historical perspective, may be the most popular musical scale of all time. The heptatonic raga, which is often taught to beginners studying Indian classical music as it is considered the easiest to grasp, is known as Kalyani in the Carnatic classical tradition. Both of. With the phenomenal vocal talents of Bhanvari Devi and the iconoclastic rap verses of Hard Kaur fronting the collaboration,.